Johnston Design Group provides restorative design for the former Piedmont Shirt Factory building

Piedmont Shirt Factory

Our rendering shows the completed 2020 restoration and transformation of the site, located on Poinsett Highway.

What could be more restorative than taking a landmark Greenville building and turning it into a hub of local entrepreneurial energy? The Upstate Business Journal has the latest on our collaboration with the new owners of the former Piedmont Shirt Factory, Fred and Paula Rosen, and their children, Matt McClain and Chelsea Rosen, owners of Treehugger Customs.

Matt and Chelsea’s company specializes in “building cool stuff,” creating sustainable, fully customized environments with high-end reclaimed materials. They’re the first tenants to sign on with the new space, situated on Poinsett Highway and 10 minutes from downtown Greenville. The project will have room for studios, restaurants and other independent local businesses, while helping revive the northern entrance to the city, a point of pride for the Rosens and their children.

We’re proud to be part of this project, taking a landmark piece of Greenville’s history and working to transform it into a vibrant new community environment. Watch this space for updates!

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